Janet Mayer, chairman of Winterset, Iowa-based manufacturer Merchandising Frontiers, Inc., pointed out that kiosks offer a low-cost way to test new locations or boost seasonal sales. She noted that a cart or kiosk can be used to set up an “intercept point,” drawing in customers who would not ordinarily see the retailer’s merchandise. Mayer added that these mini stores are well suited to wares that are small or require one-on-one sales presentation.
A kiosk can be used to fill a need in a marketplace, to showcase a seasonal product during its peak selling period, or to do a special promotion linked with the permanent store.
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